Whilst websites all look very different, there are a handful of staple designs that are most commonly used depending on the website’s purpose. Hence, it’s important to understand how to most optimally implement these website designs, whether it be a magazine-style website, a blog, or a portfolio. 


Because they usually incorporate different types of content like articles, photos and videos, it can be difficult to make magazine-style websites look cohesive. It’s a good idea to have a fairly simple background so that these different mediums don’t clash. In general, you should stick to the F-shape layout rule. Put images and videos either at the top of the page or to the left, as this is where our eyes naturally fall when we reach a page, then put text-based content to the right side of the page. 

This type of website is commonly used by organisations like universities and public sector bodies. 


An e-commerce website is where the user can purchase products from your company. It’s crucial that your site is easy to navigate because if searching and buying products is difficult for the user, they’ll likely move to another site. Having clearly well-thought-out and well-organized navigation options will be a huge benefit, which can be done by using categories. 

You’ll also want to use pictures and videos of your products and to have clear but fairly short product descriptions. Customers want to know exactly what they’re looking at and they want to know this relatively quickly when they’re shopping. 


Blogs are fairly similar to magazine-style websites but they usually focus on content rather than photos and videos. Because of this straightforward purpose, there’s a lot of room to experiment with the layout. For example, you may want to have a ‘slider’ section on your website that rotates the most recent blog titles along with a brief description. 

Aside from the home page, you may want to have all of your blogs on one page, neatly space out into individual tiles. Alternatively, you may wish to have a sidebar with various categories and to have the blogs follow on from one another within those categories. 


Because they showcase your creative successes, portfolio websites can be more creative by nature. Many portfolio websites use tiles to display projects and pieces of work so you may want to stagger these or have them rotating to show a range of different options. You should carefully select your best pieces of work from a handful of categories to demonstrate your versatility. 

Most importantly, don’t feel the need to display all the work you’ve done. 

If you have any further questions about website designs and how to get the most out of them, then don’t hesitate to get in touch with us here at Broadbridge Design by calling 01344231119 today! As a family-run business, we’re big enough to impress but small enough to care.