Twitter is a fantastic tool for business owners. You can use it to interact with your customers and clients, share news and potentially intrigue other users enough to checkout your business. With over three-hundred million users online every month, it also has massive marketing potential that you don’t want to waste. However, if you are using Twitter for your business, you have to make sure you’re avoiding the common mistakes. These errors can drive away customers, make you look unprofessional and impact potential profits. So, what problems are we talking about here?


Going Overboard On Promotion

While you can use Twitter to promote your business, it’s important to realise that it can be used for a variety of other purposes as well. First and foremost you should use Twitter as a way to engage with your audience. If you only use it to promote your business, you will struggle to do this. Instead, you need to treat your Twitter like your website. Make sure that it is valuable to your target audience. You can add links and retweet key players in your industry. You might even retweet a customer if what they said is relevant to your business. You should aim to give customers a range of different types of content on your Twitter outside of the typical promotion. This is how you get follows.


Bad Bot

Yes, you can set up bots on Twitter and automated messages to respond to your customers. The benefit of this is that it means customers get an immediate response to their questions queries and issues. However, it also makes things completely impersonal, and it might make your customers feel undervalued. As such, you might instead want to consider taking a more personal approach. As such you, an employee or your social media manager should respond to messages. By doing this, you can show your customers you do care, that you are accessible and it also presents the chance to give your company some character.

I Know You Are But What Am I

You wouldn’t dream of saying something like this to a customer or client in person. Yet, it’s amazing the type of responses some businesses give to bad reviews on Twitter. This is a mistake. First, it makes you look childish and unprofessional. Second, it puts anyone reading the responses on the side of the customer. Instead, you need to treat complaints calmly and make sure that you show you understand the issues of your customers. This will put your business in a positive light and avoid you coming across as an amateur business.


Office Hours Only

Finally, you shouldn’t only be manning your Twitter through office hours. Instead, you should make sure that there is always content being added to this social media profile even after everyone has gone home for the day. If you don’t want to constantly be online, use resources like Buffer. With a tool like this, you can make sure that you can automatically post content at different intervals through the day and guarantee that your Twitter always looks fresh and active.

These are just some of the mistakes businesses make on Twitter. Now, you know about them, you can avoid these errors.