If you’ve got a product to sell, and you’re keen to tap into the ever-growing online market, you may be on the lookout for an effective ecommerce platform. There are various options to choose from, but two names that crop up on a regular basis are Shopify and Wix. These two platforms both offer pros and cons, but Shopify is much more popular. Here are some of the reasons why many online sellers opt for Shopify over Wix.


Designing your store

Wix offers a straightforward process, which enables you to set up a store quickly with minimal effort. However, the themes and designs are more basic and limited than Shopify. Shopify’s development tools allow you to choose from a vast array of themes to suit your individual business, and you can use a live editing function. Themes are modern, sophisticated, and professional looking.


Presenting your products

Customers want to see what they’re buying before they add products to the cart or basket. With Shopify, you can add multiple images and provide detailed descriptions. These answer client queries and provide your customers with an accurate insight into what they’re ordering. Pictures and video clips make products more appealing, and presenting images also reduces the likelihood of refunds.


Managing your inventory

When you manage an ecommerce store, it’s essential to be able to keep track of your inventory. Shopify offers an organised, efficient system, which enables you to search for and locate products in an instant.



Shopify offers additional apps, which enable users to access more features. One of the most beneficial is reviews, which are not available with Wix. Many consumers like to read reviews before they make a purchase, and having this feature on your store could increase sales.


Payment options

Customers like to have a choice. This applies to the range of products available, but it also includes factors such as delivery and payment options. With Shopify, you can offer your clients a much wider range of payment options than with Wix, which may make your store more appealing to customers.


Apps and add-ons for your store

While Wix offers a range of apps for users, Shopify is a superior option for ecommerce stores. It provides a collection of targeted apps, which are designed to boost sales, enhance the user experience, and enable you to get the most out of your online store. When using the app store, you can also tailor your search, enabling you to find apps that are compatible with your business and the specific types of products you sell.


If you’re looking to sell products online, you may be weighing up your options in terms of which platform to use. Shopify is a market leader for good reason. It’s very easy to set up a store, there are countless customisation options, and you can choose from a diverse range of themes. Shopify also offers excellent product presentation and inventory management tools, flexible payment options and the chance to display reviews alongside images and descriptions.

Whilst you’re at it, check out of Shopify Development service and let us do all the hard work.