It’s unusual for a business not to have a website in this digital age but it’s also important to make sure that the design is right. Your website’s design is a vital part of your business’s online marketing presence, and with so much content out there, it’s important to stand out.

Many customers now scroll through sites on their phones or tablets and a survey found that if only given 15 minutes to consume content, 66% of people would prefer to see something beautifully designed over something plain and simple. If your website could do with a refresh or if you’re launching a new business, see below to find out why website design is so important. 

It improves your SEO strategy

Search engine optimisation (SEO) improves your rankings and helps your business stand out from the crowd. A good website design is essential if you want to improve your SEO and certain web design elements can directly affect SEO itself. A web design agency will be able to ensure that your website is optimised and the code is SEO-friendly. 

Sets a good impression

A well designed website sets a good impression for customers and it can improve trust amongst your customer base. A site that’s outdated or hard to navigate reflects badly on your business and it can even lose you potential sales. On the other hand, a site that’s modern, captivating and inviting will encourage customers to stay on the page and find out more. 

Creates consistency

Your brand needs to have a consistent tone if you want to build new leads and a great website design is part of this. A consistent colour scheme, font and design also makes your website look more professional and it improves the user experience. 

Stand out from your competitors

If you’re not utilising web design to build your business, chances are that your competitors will be. A strong website design sets your business apart and helps it to rank higher than your competition. If your competitors are offering similar prices and services, then a good design could be all it takes to get ahead. 

If you’re looking for a web design agency like no other, get in touch with the experts at Broadbridge Design. Our web development team will work closely with you to build a site that showcases your business at its best. We’re on hand to make design and development changes as and when you need, and our packages include CMS and plugin updates, security checks, performance checks and backups. For more information about our web design services or to discuss your ideas, give us a call today or get in touch online.