Fun Cases has had a complete rebrand. New logo, new colour palette, new packaging, new website and a new tone of voice. One week after going live, conversion is up 22 per cent and average order value has gone up by more than a pound.
The whole thing took three weeks from first sketch to launch, built together by the Fun Cases team and Webgro. Nothing was left alone.
Why we bothered
The old brand talked to one very particular person. A teenage girl, shopping on her phone, after whatever case was going round on TikTok that week. The site sounded like that. The socials sounded like that. All of it did.
The trouble is that was never really who was buying. Orders come in every day from students, parents, grandparents, people buying a birthday present for someone they barely know. The brand was speaking to a slice of the people who were already handing us money, and ignoring the rest.
- +22%
- Conversion rate
- +£1
- Average order value
- 3 wks
- Start to launch
What changed
Every bit of it, basically:
- The logo. Something with a bit more confidence behind it. Still friendly, considerably less cutesy.
- The palette. Tightened up and used consistently everywhere, from the site to the box that lands on the doormat.
- The packaging. Redesigned so opening it feels like the end of a decent purchase rather than an afterthought.
- The website. Better product photography, quicker navigation, and copy written for everyone who shops there.
- The voice. Warmer, more direct, grown up. It still smiles. It just stopped shouting.
Doing it in three weeks
That timeline only worked because the designers, the developers and the people running the warehouse all sit inside the same group. Webgro took the identity and the build. The Fun Cases team took the photography, the packaging and the writing. Nobody was waiting on an agency to come back with a revised proposal.
For years we spoke to teenage girls online while selling to absolutely everyone in real life. This finally sounds like the people who were already buying.
Michael Broadbridge, Co-founder
What happens next
The marketing follows the brand. Ad creative, email flows and social content are all being rebuilt against the new look and the new voice. There are also a few product ranges we could never quite make work under the old identity, and those become possible over the next few months.
