Webgro has relaunched. The new site replaces a performance agency brochure with something closer to an operating manual for AI-native eCommerce.
The rebuild is not cosmetic. It coincides with a deliberate repositioning of the business and a clear statement of intent. Webgro is now building toward a single goal: to be the UK market leader in AI consultancy for growing brands.
Why the rebuild
The previous Webgro site described an eCommerce growth agency. It was accurate, but it was also out of date. Over the last twelve months the business has shifted most of its weight into AI strategy and implementation, and the site needed to catch up.
The new site reframes the proposition end to end. Services are organised around the AI operating model rather than channel tactics. Case studies sit front and centre. And the whole experience is simpler, faster and closer to how Webgro actually works with clients.
What AI consultancy looks like here
Webgro's definition of AI consultancy is not a PowerPoint deck or a list of tools. It is operator-led implementation, informed by running AI in production inside every brand in Broadbridge Group.
That muscle is the difference. Most consultants who advise on AI have not run a business with AI at its core. Webgro has done it seven times.
The old site described what we did. The new one describes what we believe.
Michael Broadbridge, Founder
What this means for clients
For existing clients, the service stays the same but the roadmap gets sharper, with more formal AI adoption milestones and clearer success measures.
For new clients, the site finally gives a single, honest explanation of what Webgro does, how it engages, and who it is for. The "what do you actually do?" conversation should now mostly happen before the first call.
What comes next
More case studies, more published thinking on operator-led AI, and a growing body of work that makes the case for building with AI rather than bolting it on. If you are a brand looking at AI and not sure where to start, we would like to hear from you.
