Sublishop has had £100,000 put into it. The money goes on three things at once: a much wider range, a new website, and more warehouse space to hold the stock the first two need.
Sublishop exists because we could not reliably buy decent sublimation blanks without waiting weeks for them. It started as a focused range and has grown into a proper supplier. Demand has been running ahead of what we could hold for two quarters now, so this is the business catching up with itself rather than gambling on growth that has not happened.
Where the money goes
- A bigger range. More blanks, more equipment, more consumables, including sizes and premium finishes makers have been asking about for a while.
- A new website. Faster, cleaner, and built for people who order the same things every month rather than browse.
- More warehouse. More room, quicker picking, and enough stock depth that the popular lines stop running thin in the run up to Christmas.
- £100k
- Invested
- 3
- Areas funded
- 2 qtrs
- Demand ahead of capacity
What customers notice
The website first. Orders that took three or four clicks should take one or two, and search now copes with the spec questions the old site made unnecessarily hard.
After that, availability. The wider range and the extra space mean bigger makers who had outgrown the old catalogue have somewhere to go, without smaller customers losing the service they came for.
The goal was never to be the biggest. It was to be the supplier people could build a business on top of without having to think about us.
Michael Broadbridge, Founder
Next
Getting the new site and the expanded range live cleanly. After that Sublishop picks up the same AI tooling the rest of the group runs on, which should pull lead times down again.
