Sublishop has entered its next chapter. This month, Broadbridge Group committed a £100,000 reinvestment into the business, unlocking three parallel expansions that together reshape what the brand can offer to its customers.
Founded to simplify sublimation printing for the UK's growing community of print-on-demand makers, Sublishop has grown from a focused range of blanks and equipment into a full-service supplier. Demand has outpaced capacity for the last two quarters, and the business has been preparing for a step change rather than a stretch.
What the investment funds
The £100,000 commitment is targeted across three areas, chosen to remove the specific friction points that customers and the team had flagged as growth ceilings.
- Expanded product range. A broader catalogue of blanks, equipment and consumables, including new format sizes and premium finishes that makers have been asking for.
- A brand new website. Faster, cleaner and built for repeat buyers, with smarter search, saved lists and a streamlined checkout designed around how makers actually shop.
- Additional warehouse space. More capacity, shorter picking times, and the headroom to hold stock on lines that used to run thin during seasonal peaks.
What it means for customers
For existing customers, the change will be felt first on the website. Orders that used to require three or four clicks should now take one or two, and the new search will handle the long-tail of spec queries that the previous site made harder than it needed to be.
For the wider market, the expanded range and additional capacity mean Sublishop can now serve larger makers who had outgrown its previous catalogue, without losing the personal service that smaller customers rely on.
The goal was never to become the biggest. It was to become the supplier that makers could build a business on top of without worrying about us.
Michael Broadbridge, Founder
What comes next
The immediate focus is a smooth rollout of the new site and the onboarding of the expanded range, both of which go live over the coming weeks. Beyond that, Sublishop joins the wider Broadbridge Group initiative to put AI at the operational core of every brand, with tooling that should compress lead times and improve availability further through the rest of the year.
If you are a maker, a supplier, or a business looking to partner with Sublishop, we would like to hear from you.
